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Jeep Pickup?

8.7K views 28 replies 13 participants last post by  Ignatz  
#1 ·
dont know what i stumbled upon but ive obviously seen the gladiator version but not the other.
 

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#3 ·
#5 ·
Jeep had a pickup once and there was a reason for them discontinuing the model. Something that dosen't make sense is the grill it's not the 7 slot Jeep grill whats up with that?
True, they didn't have the sales volume to maintain them. But then they were also selling them before the current demand for pickup trucks of today. I think they'd sell a lot more today then they did back in the 70's and 80's (heck Toyota and Nissan both have two pickup models each to choose from now).

As for the 7 slot grill, not all Jeeps had exactly 7 slots. Even the original WWII jeeps had 9 slots.

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Sometimes more then 9 slots too!

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#7 ·
One reason Jeep pickup sales have lagged behind other makes is that many shoppers have presumed, incorrectly, that all Jeep P/U's were 4WD. Those who were not looking for a 4x4 didn't or won't have Jeep in mind while truck shopping. Most pick up sales in those days and probably today are for 2WD models. Even if Jeep offers a 2WD version as well, it will still be a relatively low volume, niche vehicle. A pick up buyer will probably get more for their money with a GM or F-150 pickup.
 
#11 ·
Good point. In MN we seldom think too much about 4x2 pickups, but yes Jeep has been deficient in advertising the 4x2 models since AMC (1986). The message of tough utility was lost when Chrysler bought in.

One reason the Scrambler was a poor seller was, it was priced thousands (1981 dollars) above most other small 1/4 ton pickups. Mazdas sold for just over 2k, Toyota and Nissan around 7K, Ford, Dodge and GM at 5/6K and the Scrambler hardtop came in on top of all at $8000. Pretty much, only the Jeep faithful with some extra cash, bought Scramblers. Many of the 35,000+/- units produced have been preserved.

Hopefully Jeep will price any new pickup they make, more in line with competitive models.
 
#17 ·
Corporate bickering between Dodge and Jeep divisions of Chrysler cost us a continuous line of Jeep trucks. If Jeep had not been purchased by Chrysler, there would have always been some kind of Jeep pickup. The thing Chrysler's Dodge-heads never realized is the Jeep faithful will not buy a Dodge. They will cling to aging Willys,Scramblers, Comanches and J-series pickups hoping for a suitable replacement to come from Jeep.
 
#18 ·
Good point. They are neglecting a captive market. GM kinda lost me when they dropped Olds & Pontiac. I don't want to drop down to a Chevy and Buick seems too stuffy -- nothing between. So I'm driving a Jeep. If I were a truck person, I'd shop Jeep first, but as I said in a previous post if I needed a truck, it would have to be substantial -- not huge, but I fail to see the point of the Scrambler other than style. Wrangler with a trailer can do what that would do, and it seats 4.
 
#24 ·
I think you need to look at the time period and the different use of the word sport in the auto industry. Sport used to be applied to vehicles like the Corvette or Dodge Challenger maybe even the 2 door Newport Custom with the bucket seat/console "sport" option. However, then comes the 1980's all the 20 somethings trade their sports cars for family trucksters. The clever auto industry slaps the word sport on their 4x4 vehicles and makes them all fancy like cars. Plush carpet, power windows, air conditioning....Now there is an alternative to driving a station wagon that won't make you feel like a hen pecked husband. (of course the smart ones had always been driving a Wagoneer since 1963) So there is the explosion of the SUV market. What is an SUV? A hard body 2 or 4 door wagon, set on a taller suspension with a 4 wheel drive option. An SUV does not have a removable top, does not come only in 4x2. I hate what the auto industry has become, grabbing at straws, and subjecting us to bastard vehicles like the Cadillac Escalade and Lincoln Navigator. There should never be a low slung high performance Jeep sports car, nor should there have ever been a Cadillac Pickup.
 
#26 ·
I always enjoyed driving those on the tank trails at Ft Benning. I was an instructor at Sniper school and Ranger school there for awhile and would drive those out to the ranges, etc. I would say the starter was on the floor similar to the switch for the high beams, but most of you wouldn't remember high beams like that, lol.