not advertising Pats?



dont know what their reasoning is,
But havent seen much of a push in ads on the Pat,
Even in the mag i just got "JEEP" for jeep owners
Barely any mention of the pat,
possible reasons: try to Push other jeeps,
Hoping Name brand Jeep will sell itself,
or hoping reputation of previous Jeep Cherokee Sport which it resembles would help sales,
whatever the reason, i wanted and got my Pat without any ad campaigns

 

dont know what their reasoning is,
But havent seen much of a push in ads on the Pat,
Even in the mag i just got "JEEP" for jeep owners
Barely any mention of the pat,
possible reasons: try to Push other jeeps,
Hoping Name brand Jeep will sell itself,
or hoping reputation of previous Jeep Cherokee Sport which it resembles would help sales,
whatever the reason, i wanted and got my Pat without any ad campaigns

I was really disappointed by the lack of anything Patriot in the Jeep mag. Not to mention, the latest Jeep ads which show the Pat for a split second, its hardly even visible.

 

advertising

I saw that Jeep sandbox commerical again...
third day in a row at about the same time during the evening news.
If you watch it closely, and I do mean closely a "ghost" vehicle is in the ad...

The commerical is PUSHING the '07 Grand Cherokee and '07 Commander with their cash back.

Have not seen the new Liberty commerical for about a week (only saw it twice).. that was the one where is starts on-road as the narrator describes it, it then swerves off-road and off frame, then it comes back a few seconds Patriot later.

My only question is this: If most of the vehicles are selling so poorly why are they not at least mentioned, by name, with some kind of incentive to at least sell the ones they have (instead of just the GC and C)? I would figure that at this point the '07 rush is over (if it ever existed this year) and you need to start letting people know what is going on for '08 (the entire Jeep brand commericals are fun but they never mention the name of the vehicles, at least flash the name up there so people know what they are looking at).

Did you find the "ghost" vehicle in this thread?

 

I've been on the sidelines but as this topic has moved out on its own time to add my 2 cents.

Sorry but I do not buy it that the Patriot is selling badly. Dealers here still have very low inventory and there has been no incentives except for an 07 clearance of minimal amounts... Now dealers may just not be ordering Pats because they make a lower per unit profit on Patriots versus other Jeeps but I don't think so. I still believe there are significant manufacturing problems that are impacting all cars produced at Belvedere.

It is apples to oranges to compare Elantras to Patriots. If Hyundai does not sell 200k units of that model it would be in serious trouble. That is their main line car. Patriots have a much lower expectation and if Jeep was selling 200k per year they would be giving huge bonuses out!

 

I agree wholeheartedly and will further ask everyone this:
What do you think would happen to Patriot sales if they were advertised as much as the Elantra? Hmmm??? Just a SWAG here, but I would guess that sales would skyrocket.
It's alllll in the advertising (or lack thereof).

 

The dealer near my house is full of Patriots...still don't see them that much. No Ads...when the Compass came out they must have spent the entire ad budget...on dumb ads.

 

:doh: Way to blame it on compass...

 

There used to be a saying: "Win On Sunday, Sell on Monday". That was all about advertising and brand recognition. There is no main stream race effort for the Jeep brand and practically no advertising, therefore no sales. I would not be surprised if all so called car based Jeeps are dropped from the line-up. Chysler is in the sewer as far as sales number go. Why do you think that Daimler droped them like a hot potato?

 

I'm disappointed in the ads for the Pat as well.

I hear commercials on TV for the Libby, and then commercials advertising incentives for GC and C.

It's unfair.

If Jeep got the word out there, and actually advertised the Pat, there is no doubt in my mind that they would take off.

Especially because people are looking for more economical cars with better MPG. The Pat has all that, and more.

When I tell people that I'll be ordering a Patriot soon, I get a blank look. Then I say, "you know...the one that looks like the old Cherokee."

Tsk.

Disappointing.

 

I hear commercials on TV for the Libby, and then commercials advertising incentives for GC and C.

.

They better advertise the Hell out of the GC I just priced one on line with the diesel.
Base: 41,000 CND
Special package to get the diesel: 51,000 CND
I can buy a lot of gas for that price.

 

the dealer that i bout my Pat from back in June said he couldnt hold them on the lots. So i find it hard that sales are bad

 

Right now the ads are aimed at clearing out previous years' stock. They'll push what is backing up on the lots, and right now that is vehicles with mileage in the teens. Sure, we aren't seeing floods of MK platform vehicles on the streets, but if they were selling that abysmally, we'd see more incentives on them (we aren't).

It takes a while to be seeing new cars on the roads. I don't think anybody expects the Patriot to be selling a hundred thousand a year, and that's what it would take for them to be all over. Heck, I don't even see that many RAV-4s, and I know those have to be selling reasonably well.

The Patriot has received precious little press of any kind. A mention here, a blurb there, and MAYBE a "driving impressions" half page article. Nothing significant. Folks just don't know it exists.

 

Have you folks received a survey form from Jeep? I have an 08 and got a form. You have the choice of filling out the form and mailing it back or going to their online site using the code number on the form. I chose to go online and on the online form, there is a comments area on the online site. I filled that in saying what a great car the Patriot is and my feelings that it has the potential of becoming as popular as the 60's VW Bug. I also told them that it was the service department that will sell the next jeep. I advised them of this forum and suggested that they monitor it to get a handle on how their quality control and dealer service was working. I finally told them to ADVERTISE the Patriot! So, if you get the survey, do the online version and add your comments. It can't hurt.:smiley_thumbs_up:

 

Dammmit..I wish I had bothered to check the on-line site. I just went ahead and filled out the form and stuck it back in the mailbox. *an opportunity shot in the a$$*
You did good by tellin' all that stuff. Kudos.

 

they are selling 2 to every other 1 jeep patriot at our local dealer here in Australia

only other jeep going out the door quicker is the 4 door rbicon wrangler and diesel renegade wrangler

 

The car's only been out since - what, april? So take this with a grain of salt, but I live in the DC area, and see more cars in a day than I'd like. The mix of cars is a lot different than Dallas or Orlando (previous habitats for me) - I'll see a few dozen prius' a day, tons of high-end luxury vehicles, and a fair shake of SUVs and crossovers. I can't say I've ever seen a Patriot on the road... but I didn't know they existed until I started actively shopping for a new vehicle.

There's a lot of money (where's mine!?) in this area, though - and you do see a good number of higher-end Jeep models on the road, so it's possible the Patriot is in the wrong tax bracket for DC new car drivers.

 

Sadly, the Pat just isn't getting the right push. Methinks it's because the gas guzzlers are more popular than our lovable, efficient, and classically modeled Riot. Oh well... maybe we should modify the slogan to:

It's a Patriot thing ~ you wouldn't understand!

 

Confirming our suspicions about the Patriot and lack of advertising....

I pried the TiVo remote from Hubby's claws today and finally sat down to watch the last three weeks' worth of Desperate Housewives. (Comes on Sunday nights)

In each episode, as I flew through the commercials, I counted two adverts on each night for the Liberty. (The all new all Jeep Liberty...what the heck is that about?)

C'mon, Jeep....you can do better than that by the Patriot!

 

theres a patriot add running on tv in australia atm its the "girl and the wolf add" prob for us is a loccalised version would probably do better...ive had a few people think its a small hummer, but more press here will help dramatically

 

When my friend got her Limited Compass, she and her hubby got it brand new from the dealership. As such, they get the official Jeep magazine every month. Well, she and I spent hours drooling over it (and the Jeep merch catalog!) and counted two, maybe three, pix of the Pat throughout the whole thing... what the hell?! Is the Riot the redheaded stepchild of the Jeep family or what?! Why aren't they pushing the Jeep that costs the least and gets the best mileage? Do I smell a conspiracy here?!

 

I don't care anymore

Honestly I try not to bother with this issue .I think I made the right decision by getting the Patriot.I enjoy the vehicle very much and at the same time I feel I didn't sell out to some foreign car company.I can't stand people who drive Kia or Honda and then stick US or Canadian flag at the bumper.
But then again I try not to get excited about other people's believes much either,life is just too short for that.
Even our own government here in Canada is supporting foreign automakers.
Traditionally it used to be North American cars purchased for the gov .service people of towns and cities but lately I see lots of Hondas and Huyndays.
I don't care anymore but at the same time I realize that I'm indirectly supporting Asian automakers through my taxes,unfortunately that I can't control.

 

Honestly I try not to bother with this issue .I think I made the right decision by getting the Patriot.I enjoy the vehicle very much and at the same time I feel I didn't sell out to some foreign car company.I can't stand people who drive Kia or Honda and then stick US or Canadian flag at the bumper.
But then again I try not to get excited about other people's believes much either,life is just too short for that.
Even our own government here in Canada is supporting foreign automakers.
Traditionally it used to be North American cars purchased for the gov .service people of towns and cities but lately I see lots of Hondas and Huyndays.
I don't care anymore but at the same time I realize that I'm indirectly supporting Asian automakers through my taxes,unfortunately that I can't control.

For all the smack that's talked about domestic cars, my rebuttal is always the story of my beloved Cavalier. I've had my "Caviar" for over five years and he has been nothing but good to me ~ and I've put that poor car through hell! Still, he's reliable, provides excellent MPGs, and is equipped with comfy seating, cold ac, and a killer sound system. What more can you ask for?! :smiley_thumbs_up:

 

I just went on a weekend trip to Mackinac Island which is about 270 miles

each way from my house and we didn't see another patriot the whole time

we were on the road. I got awsome gas mileage and the ride was great.

We did see quite a few other jeeps and got some curious looks from folks

in the older Cherokees.

 

Yeah...just drove a ton of miles with the in-laws a few weeks ago. (Central Cali to Reno, up to Washington, over to Yellowstone.) Granted, I wan't driving, so my eyes weren't on the road the whole time, but the only Pats I saw were on the dealer lots as we passed them.

Saw some Calibers and Compasses, though.

Even the drive last weekend down to Death Valley and back, only saw one Pat on the road.

 

Truth is you advertise to SELL cars. I do not see many ads for the Caliber, Compass, or Patriot. Why? Naturally we focus on the Patriot but it is the Caliber that Chrysler NEEDS to sell in volumes of at least 10000 per month. The others just lower the cost of overhead. If you need to sell more than you advertise the h*ll out of it. If the Compass or Patriot don't sell well you can keep the line going but if the Caliber goes down the tube you shut the plant.

My personal opinion is that the line cannot crank out over 20000 units of the combined line of cars without seriously compromising quality. I blame the UAW for many things like their high cost structure chasing 2 assembly plants out of Georgia but not for the quality of Patriots. Nor can I blame first year bugs. My March build 2007 had minimal defects. There is nothing unusually complex about the design. I can only assume that serious issues still are impacting this plant.

 

BTW: I just did a check of local inventory and you can only find a few 07 Patriots and the 08's appear to be stocked in barely adequate quantities. Now if you want to see a poorly selling vehicle check the inventory of 07 Commanders.

 

I went from Lewiston, Maine to Concord NH on saturday and averaged 27.1 mpg on my trip with my 5-spd Patriot Limited. I was pumped and braggin it up to everyone. Jeep is once again runnin Patriot commercials, the sandbox with the 'Riot and Compass, I've been seeing it a lot in just the past 5 days or so. (Love it cuz its an Inferno Red Limited just like mine) It got me wondering, is advertising the Compass and Riot side-by-side hurting sales? I wouldn't consider a Compass, thought it was rediculous from the start and will probably be considered along with the Aztec as terrible exterior mistakes, but even people considering a Jeep, knowing that the Patriot is very similar under its shell to the Compass, a car, might sway buyers wanting a Jeep to considering the Patriot. Just a thought, a twist on the Compass interfering with the Patriots potential

 

Personally ,I'm betting ANY advertising will help. At least it will get them in the dealership. When we bought ours a couple of months ago, we had actually first thought about the Compass but then reality set in when I couldn't get in the damned thing without hitting my head so we looked over and happened to see a Patriot and thought..let's give this one a try. The rest is history (as far as our family goes anyhow).
So even if it gets a buyer into the showroom, ANY Jeep ad would be better than none, IMHO.

 

The dealers in my area have no more than ten Pats on their lots up for grabs... and the features they come with just aren't what I want. There are some Sports with the 26E but no sunroofs; if I can't find one with the exact specs that hubby and I want next year, I'm going after-market on that a$$. HA!

(I actually just found a Sunburst Orange at a local dealership... the first I've located in all of my daily Internet searches. Funny thing is, this particular dealer also has an 07 Marine Blue... tooooorn between two loveeeers! )

 

The Toronto area ran two ads for the Patriot last spring and summer. They were more entertaining than able to connect the viewer to the Patriot. Niw that the fall is here, I have seen no new ads whatsoever - just a general Jeep ad (the one where Jeeps are driving through moments in history).

Other car ads appear to tell you and show you what their cars and trucks can do rather than merely declare their brand has been around a long time.

 

Granted, there are only two shows that I watch on TV that aren't on PBS, but still the only ads I see are the ones of the Commander and GC in the "sandbox" and occasionally the Jeep through history... that's it. And that's sad.

 

Dollars. As someone eluded to earlier, if the profit margin is higher on a Grand Cherokee, Commander or whatever, they are going to advertise the snot out of it. Plus, I don't think the production numbers of the Patriot are up to par with the Liberty, Grand Cherokee or other models, so even still they couldn't meet the demand if there were a surge. From what I've see at local lots, they are turning the Patriots over, so if Jeep is selling what they are making, at a lower profit margin, why dump more money into advertising?

 

How could someone be so sensible so early in the morning?! :notworthy:

 

ben: If Cerberus/Chrysler are happy with the Patriot numbers, then fair enough. Are we, as folks focused on the Patriot, the only ones who sense poor sales numbers?

 

I'd like to see their production numbers versus the sales numbers and/or their overall average time-on-the-lot for Patriots. Without it the actual sales numbers I think are irrelevent. If supply is keeping up with demand then I believe they've done their job.