Simple and boring are two different things, simple and clean, may be perceived as boring while, bubbly lines, and collagen infused fender flares may be considered interesting, fresh, or new... its the difference between the overstuffed sofa, with the frilly dust ruffle, and the cleaner, more modern sofa with simple, clean, sharp lines.
The main competitor up against the riot (for me) was the scion XB... so it shows you where my taste is. I just really couldn't get past those obnoxious front bumpers...