Compass attracts new buyers to Jeep brand

RAMBOY · Nov 11, 2007

tasar said:
the critics love the japanese stuff

in the bigger cars - Patrol (Nissan) and Land cruiser (toyota)
both of these have 150+ fuel tanks which suits the long range tourer scene here in australia - desert and outback stuff
http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=45293&vf=2

larger - prado (toyota)

Utes - hilux (toyota) and Mazda BT50 win there

mid range - pathfinder (nissan) kluger (toyota) and territory (ford)

small or softroaders - honda crv, toyota rav4

none of the smaller cars are all softroaders and the mid size are really used for people movers not off roaders

most offroading is done in the larger or utes in Australia - due to the amount of crap people carry

the wrangler sells well here but Jeeps have been too expensive due to Australian dollars being bad - Chrylser need to ramp now the $ is strong

but they need to have better suspension and larger fuel tanks as standard too be competitive with the jap stuff

Car of the year analysis

http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=45205&vf=2&pg=1

new jeeps and chrylsers don't get a look in

Do Land Rovers sell well in Oz?

zombie4569 · Nov 14, 2007

Neely2005 said:
Additional size? Where? Along the top back corners on the ceiling? Yeah I suspend a lot of stuff in mid-air...
:doh:

Get in the back seat of both vehicles and there is a huge difference. I did this at the factory before I even saw one on a lot. I put the drivers seat all the way back in both vehicles and being a big guy, noticed the difference in the back. Just a small observation, but I'm not the only one who made this observation. And yes, I can get more cargo in the Patriot over the compass by stacking, not suspending which would be pointless. :smiley_thumbs_up:

tasar · Nov 14, 2007

RAMBOY said:
Do Land Rovers sell well in Oz?

used too but they are sold at premium here about $20000 more than toyota and 30000 more than jeep

so only small volumes now ...mainly troope's and D3's a few range rovers to all the enthusiasts

Neely2005 · Nov 14, 2007

zombie4569 said:
Get in the back seat of both vehicles and there is a huge difference. I did this at the factory before I even saw one on a lot. I put the drivers seat all the way back in both vehicles and being a big guy, noticed the difference in the back. Just a small observation, but I'm not the only one who made this observation. And yes, I can get more cargo in the Patriot over the compass by stacking, not suspending which would be pointless. :smiley_thumbs_up:

Neely2005 said:
http://ca.autos.yahoo.com/newcars/select_features.php?cmp1=11724&cmp2=11738&compare=Compare

It looks like there are some small differences. The Compass is bigger in some areas and the Patriot is bigger in other areas. The differences are pretty small though.

The differences are VERY Marginal.
We're talking millimetres here...

mcatenacci · Nov 27, 2007

I wouldn't have bought a patriot if the compass didn't exist... its just personal preference. I wasn't even in the market for a new vehicle, but when I saw the Compass, I just had to have it... it was exactly what I wanted and never knew existed LOL...

I wouldn't pick the patriot because its just too boxy for me, I love the styling of the Compass, I guess it appeals more to women, but this is just a generalization. If I didnt get the compass, I'd be looking at a hyundai tuscan or something, or even the new nissan rogue is nice!!

Neely2005 · Nov 27, 2007

mcatenacci said:
I wouldn't have bought a patriot if the compass didn't exist... its just personal preference. I wasn't even in the market for a new vehicle, but when I saw the Compass, I just had to have it... it was exactly what I wanted and never knew existed LOL...

I wouldn't pick the patriot because its just too boxy for me, I love the styling of the Compass, I guess it appeals more to women, but this is just a generalization. If I didnt get the compass, I'd be looking at a hyundai tuscan or something, or even the new nissan rogue is nice!!

Well I'm male and I prefer the looks of the Compass too. The Patriot is to Boxy and Boring for me. Just my opinion.

Tormac · Nov 27, 2007

I am stumped at the notion that the Patriot is good looking and the Compass is ugly, after all the Patriot is just a box. It is very practical design, but has less styling than a Scion Xb or a Honda Element.

While I’ll admit I’d not call the Compass a good looking vehicle either, it does have a little bit of style to it. (Of course beauty is in the eye of the beholder, and I’ve known people that claimed that my old MR-s and my new Elise are both ugly, while IMHO, short or a Dino or a Miura, the Elise is the prettiest car on the planet, and the MR-s is very nice).

I’d not go so far as to say I’d never buy a Patriot, but if I have to drive a box I think I’d pick Scion’s Xb over the Patriot personally.

I’ve always had the notion that the folks that hate the styling of the Compass would not mind it so much if it was the Subaru Compass or the Mitsubishi Compass, but since it is not their preconceived notion of a Jeep, they don’t like it.

But either way its ok, as the Compass is doing what Jeep designed it to do, interest non-Jeep people into considering purchasing one.

Rends · Nov 27, 2007

"The Compass, however, has more than met expectations in Europe — where it has ranged from 950 to 1,800 in sales monthly since February. European roads are smaller and more suited to the Compass and Patriot."

Aeh i think that must mean Europe excluding Germany.

Here are some Jeep Compass sale rates on Germany:

October: 105 (0,5% of all SUVs)
Jan-Oct: 462 (0,2% of all SUVs) (Notice Compass was introduce in april here)

So compass sale rates are very low in Germany.

mcatenacci · Nov 27, 2007

As far as I know, the Compass sells really well in Canada compared to the US. And I see many more on the road than the Patriot.

The Patriot is still nice, but it's not my type of styling, it reminds me of the older type traiditional Jeeps that I never would have bought. The Compass is something new and fresh and I think its great to appeal to new markets in this way.

Many guys like them them too, but I just assumed more guys like the Patriot, but there are also many girls who love the patriot, it just a generalization. The Compass' target market is female single women in their 20's with a middle income.

JoeBecker · Nov 27, 2007

mcatenacci said:
The Compass is something new and fresh and I think its great to appeal to new markets in this way.

It is new and fresh for Jeep (Chrysler). Toyota and Honda have been doing it for a while (RAV4 and CRV).

mcatenacci said:
Many guys like them them too, but I just assumed more guys like the Patriot, but there are also many girls who love the patriot, it just a generalization. The Compass' target market is female single women in their 20's with a middle income.

The target audience is really anyone who likes the RAV4 or CRV look regardless of anything else (the corporate target audience is just a way to say that they want to take some of the above mentioned sales or any of the other look-a-like Cute Utility Vehicles without naming them).

Neely2005 · Nov 28, 2007

JoeBecker said:
It is new and fresh for Jeep (Chrysler). Toyota and Honda have been doing it for a while (RAV4 and CRV).

The target audience is really anyone who likes the RAV4 or CRV look regardless of anything else (the corporate target audience is just a way to say that they want to take some of the above mentioned sales or any of the other look-a-like Cute Utility Vehicles without naming them).

Yet the Patriot & Compass are almost identical... sounds like some Patriot owners are a little insecure...

JoeBecker · Nov 28, 2007

Neely2005 said:
Yet the Patriot & Compass are almost identical... sounds like some Patriot owners are a little insecure...

Never insecure!

Yes, it is basically just the sheetmetal. It is enough of a difference that if the Compass had been the only one to exist I would be driving a Honda Pilot instead. Just like if the Compass did not exist you would not be driving a Patriot but something else...

by the way did you pick your Compass up yet? If you did I hope that you are having a good time. :Racing:

Neely you and I cancel each other for the Nov "who has sold more". Can't wait to see if the Patriot can catch the Compass before the end of the year.

Long live the fraternal twins! :beerchug:

Neely2005 · Nov 28, 2007

JoeBecker said:
Never insecure!

Yes, it is basically just the sheetmetal. It is enough of a difference that if the Compass had been the only one to exist I would be driving a Honda Pilot instead. Just like if the Compass did not exist you would not be driving a Patriot but something else...

by the way did you pick your Compass up yet? If you did I hope that you are having a good time. :Racing:

Neely you and I cancel each other for the Nov "who has sold more". Can't wait to see if the Patriot can catch the Compass before the end of the year.

Long live the fraternal twins! :beerchug:

Picking it up on Saturday so I'll be a December sale

Compass attracts new buyers to Jeep brand

RAMBOY

zombie4569

tasar

Neely2005

mcatenacci

Neely2005

Tormac

Rends

mcatenacci

JoeBecker

Neely2005

JoeBecker

Neely2005

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