The pricing on the Renegade does seem a bit high to me, but we have to remember that Jeep doesn't think this is going to be a big seller in the US anyway so they are probably figuring that a higher price maximized profits while creating an exclusivity factor for the vehicle given that supply won't be as high as it is for other vehicles. An article I saw when the Renegade was first announced suggested that Jeep was only going to allocate maybe 50,000 Renegades/year to the US market. The Patriot sold 95,000 last year here while Wrangler, Cherokee, and Grand Cherokee sold about 175,000 each.