I like off brand tires...or house branded, whatever.
For years now my only request is black wall, some semblance of rain worthy and reasonable tread life and mileage out of them.
Recently we've had Nexxen (Korea), Multi-Mile (?), Federal (Taiwan), Goodyear Jeep stockers and one other brand whose name I forget from China. The only tire out of all that that has given me issues or I don't really like are the stock Goodyears.
Unless you are buying them in a back alley all tires sold in US/Canada must pass the same inspections and standards. Most of the Asian plants were set up under contract by a big multinational tire company as well.