He said $350 with labor, do the math and there is no way unless the dealer only charges $2 an hour for labor. Most are over $70 an hour in just about any part of the country, around here its about $100 an hour which would be $700 plus parts. Maybe they told him it would take 7 hours, or he had to drop it off for 7 hours but they did not charge him for 7 hours labor. List price just for the hitch and wiring is $296. The cooler is another $132, bringing it to $428 just for parts. This hasnt stopped some from allready calling the dealer a crook for charging him for 7 hours labor just to install a hitch. Sounds to me like the dealer gave him a great deal on the hitch since he purchased the car from them, I doubt they would sell it for $350 to someone who buys later or didnt buy the car from them at all.