Badge or no badge, it still looks like a Jeep. There's no confusing it with any other brand. That said, I pulled my badge because I'm a de-brander. A product should speak for itself; be it in terms of style, performance, whatever. If it's good enough, people will ask you about it, and you then "choose" to advertise, instead of being forced to.
That said, i've had a handful of random strangers ask me how i liked my Jeep. It speaks for itself, and obviously doesn't reqire a shiny nametag - people know it when they see it. Iconic design speaks volumes.
I just wish i could eliminate the stamped "P A T R I O T" in the rear bumper.
