Unfortunately, based on the 4-door and with an improved frame, its no longer what a pick-up truck should be. We need a pick-up that is designed for actual work. A vehicle that can be abused and can handle the abuse. A vehicle we don't mind scratching and denting. When the price is north of $35K, nobody is going to risk using for actual work.
In my case I just got a utility trailer, roughly 4x10. It can haul furniture, lawn 'tractor', or brush to the dump. It cost about $34,500 less than the Gladiator. With my Wrangler pulling it, it will go anywhere the Wrangler will go. Now what will I do with all that money I saved? (As Dagwood said to Blondie, "Show it to me.") LOL