pdxbubba
02-02-2007, 10:35 AM
Message lost for some in Jeep ads
City Man campaign aimed at younger buyers, but analysts have trouble deciphering its meaning...
...Analysts also say that the campaign appears to be a marketing makeover for the Compass, which shares the same underpinnings as the Dodge Caliber and the just-introduced Jeep Patriot.
"It's clear they're shifting their strategy," said Stephen Lovett, director of client development at consulting firm Harris Interactive in Ann Arbor. "That seems to be a reaction to dealer feedback of some of the Chrysler ads that have been lately a little light on product."source (http://www.detnews.com/apps/pbcs.dll/article?AID=/20070127/AUTO01/701270353)
No kidding!
I am glad to see that they are hearing that we want to see more about the Patriot and Compass! I didn't like the little bobble-heads. Could have been worse I suppose... they could have gone with monkeys drving the Jeeps.
City Man campaign aimed at younger buyers, but analysts have trouble deciphering its meaning...
...Analysts also say that the campaign appears to be a marketing makeover for the Compass, which shares the same underpinnings as the Dodge Caliber and the just-introduced Jeep Patriot.
"It's clear they're shifting their strategy," said Stephen Lovett, director of client development at consulting firm Harris Interactive in Ann Arbor. "That seems to be a reaction to dealer feedback of some of the Chrysler ads that have been lately a little light on product."source (http://www.detnews.com/apps/pbcs.dll/article?AID=/20070127/AUTO01/701270353)
No kidding!
I am glad to see that they are hearing that we want to see more about the Patriot and Compass! I didn't like the little bobble-heads. Could have been worse I suppose... they could have gone with monkeys drving the Jeeps.