pdxbubba
06-27-2007, 10:31 AM
I like it... :banana:
Have Fun Out There. Jeep
that's the new slogan/tagline for Jeep (http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/06-27-2007/0004616369&EDATE=)... and I like it. I can see a lot of posibility with this one.. just emphasizing different words in the sentence. :pepper:
I am looking forward to the new ads!
pdxbubba
06-28-2007, 10:19 AM
looks like we are only a matter of weeks away from seeing the ads for the new Liberty!
..."We've proved over the years that Jeep vehicles allow people to go anywhere and do anything. At the same time, owners tell us that driving Jeep vehicles is a heck of a lot of fun, too," said Jay Kuhnie, director of Jeep Communications, in a statement. "The fun wheels represent some of the fun outdoor activities that are associated with Jeep vehicles and the Jeep lifestyle."
This is the first of three phases of the marketing plan being rolled out this summer by Jeep, which has gone from three models in 2004 to seven this year. The campaign strives to deliver a message that driving a Jeep SUV is a unique experience and emphasize the expansion of the lineup, the company said in a statement.
“Now there’s a Jeep vehicle for you,” said John Plecha, director of Jeep marketing and global communications, in a statement.
Phase 2 of the national campaign will begin during the middle of July and will include two television commercials, which dealers are expected to see next week. The spots are dubbed “Jeep Heritage” and will begin airing July 15 on all of the networks.
Phase 3 begins in early August and includes a television spot called “Sandbox” that features all of the Jeep lineup, the company said. By September, the campaign will shift to featuring the new 2008 Jeep Liberty...source (http://www.freep.com/apps/pbcs.dll/article?AID=/20070627/BUSINESS01/70627037)
If they have the ads out at that point, does that mean they will also be on the lots?