Well, that's what one review calls it...

http://www.thestar.com/images/thestar/img/060617_jeep_exterior_300.jpg

New Compass is `Jeep Light' for urban crowd
PACIFIC CITY, ORE.—Just because a vehicle introduction is on the west coast, don't assume the event is sun-drenched and idyllic.

Fog and drizzle dominated the scene which, oddly enough, delighted DaimlerChrysler's cadre. This kind of weather was a bonus because, as they put it, the tester in question was a Jeep.

Now doesn't that description instantly conjure up a mental image of a tough SUV doing battle with the elements? That is the power of branding; expectations and promises all rolled into a single word label, Jeep.

But while I was driving the newest Jeep family member, the Compass, through that soup, I wondered how much controversy that brand name might cause this newest model, because the brand ingredients were being changed... source (http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=1150408210236&call_pageid=970599119419)

That was an interesting article. I wonder why there is a Compas North package which is only available in Canada?!?!