...Mr. Murphy, moreover, maintains that the company isn't slashing spending, bur conserving its budget to put "most of its muscle behind the slew of launches in the second half of the year." Mr. Murphy said dealers were told the automaker was moving a lot of its first-half dollars, and they followed Chrysler's request to shift some regional group ad dollars from the second half of the year to the first to compensate.

Chrysler's second-half launches include the Dodge Nitro SUV, Dodge Avenger, Dodge Ram 3500, Chrysler Sebring, Jeep Patriot, Compass, all-new Wrangler and the first four-door Wrangler. "You're not going to risk anemic launches," said Jim Sanfilippo, exec VP of auto consultancy AMCI, "so it would be a smart move to cut back on your early-year ad budget."... source (http://www.adage.com/article?article_id=109772)

That makes a lot of sense. I don't know why I didn't think of it earlier. Sounds like there may be some thing on the back burner for a possible media blitz this fall?!?! I love about 90% of the Jeep ads and am looking forward to seeing what's next.